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Virgin Radio is a national brand in UK radio built around a distinctive mindset rather than just a playlist. Optimistic, energetic and free-spirited, the station speaks to adults who have embraced the responsibilities of life without losing their appetite for joy, culture and spontaneity. Virgin is a rock-led station focused on playing classic and new rock, pop and alternative tracks, alongside guest interviews and live performances that bring the music to life for listeners.
As specialists in radio advertising, Priority Sounds plans, books and optimises Virgin Radio campaigns as part of our wider radio advertising services, helping brands reach a nationally scaled audience that listens with intent and responds to brands that share their outlook. Whether the objective is brand awareness, consideration or connecting with a high-value ABC1 audience, advertising on Virgin Radio via Priority Sounds offers an effective way to align with a lifestyle-led station that feels real, positive and culturally relevant.
This gives listeners the flexibility to choose the music era or mood that suits them, while giving advertisers the opportunity to connect with them in that environment. The result is a station that feels like a companion rather than a backdrop, shared with an audience who are grown up but not grown old.
Core Demographics:
Age Demographics:
Average Age: 47
Source: RAJAR Q1 2026
Audio advertising (including radio) can lift ad awareness by roughly 49% and brand trust by around 32%.
Source: The Radiocentre
Radio ads can increase online browsing of a brand by about 52% after listeners hear the ad.
Source: The Radiocentre
For charity campaigns, ROI can average about £16.70 for every £1 spent.
Source: The Radiocentre
Over 100 years of combined experience power the Priority Sounds team.
We don’t just play a good tune – we build campaigns that deliver. Hear how we’ve helped brands lay strong foundations, scale up, and make a lasting impact.
We are trusted by our clients because we’re experts, with the proven know-how to make brands impossible to ignore.
