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Times Radio is a national brand in UK radio offering intelligent news, analysis and conversation for listeners who value substance, clarity and expert insight. With an editorial approach that combines informed reporting, thoughtful discussion and balanced viewpoints, the station brings listeners inside the stories shaping the world of politics, business, global affairs and culture.
Times Radio speaks to adults who are engaged with what is happening around them and who appreciate being informed in a way that is warm, human and accessible rather than sensational or polarised.
For advertisers, this creates a valuable commercial environment. Times Radio reaches a premium audience, where three out of four listeners are ABC1, making the station an efficient platform for reaching high-value professionals, senior decision-makers, entrepreneurs and high-net-worth individuals.
As specialists in radio advertising, Priority Sounds plans, books and optimises Times Radio campaigns as part of our wider radio advertising services, helping brands reach an audience that listens with purpose and responds to information that feels credible and relevant.
The audience also includes mature adults and retirees who are financially secure and have disposable income to spend on travel, leisure, lifestyle, finance, home improvement and cultural experiences.
Core Demographics:
Age Demographics:
Average Age: 58
Source: RAJAR Q1 2026
Audio advertising (including radio) can lift ad awareness by roughly 49% and brand trust by around 32%.
Source: The Radiocentre
Radio ads can increase online browsing of a brand by about 52% after listeners hear the ad.
Source: The Radiocentre
For charity campaigns, ROI can average about £16.70 for every £1 spent.
Source: The Radiocentre
We don’t just play a good tune – we build campaigns that deliver. Hear how we’ve helped brands lay strong foundations, scale up, and make a lasting impact.
Over 100 years of combined experience power the Priority Sounds team.
We are trusted by our clients because we're experts, with the proven know-how to make brands impossible to ignore.
