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Classic FM is on a mission to share the world’s most relaxing music with everyone, breaking down barriers and making classical music accessible to all. It’s a station loved by professionals, creative thinkers and successful decision-makers, as well as those enjoying an active retirement with the time and financial freedom to invest in leisure, culture and travel.
Classical music is already woven into everyday life, from childhood melodies and sporting anthems to film, television, gaming and advertising. Classic FM doesn’t expect its audience to know the name of a symphony or composer; it simply invites listeners to enjoy music that helps them focus, unwind and feel better, wherever and however they listen.
Whether the objective is brand awareness, product launch, retail uplift or cultural visibility, Priority Sounds can help your business reach the classic audience at scale through advertising on Classic FM.
Beyond audio, Classic FM has one of the strongest digital footprints in UK radio, with more than 9.5 million followers across social platforms, including a Facebook community of over 6 million (the largest and best-performing arts and culture brand on social media). Fronted by presenters who are broadcasters, journalists, authors and cultural figures, Classic FM offers advertisers a trusted, brand-safe environment where premium brands connect with audiences who actively choose to listen and engage.
Core Demographics:
Age Demographics:
Average Age: 58
Source: RAJAR Q2 2026
Audio advertising (including radio) can lift ad awareness by roughly 49% and brand trust by around 32%.
Source: The Radiocentre
Radio ads can increase online browsing of a brand by about 52% after listeners hear the ad.
Source: The Radiocentre
For charity campaigns, ROI can average about £16.70 for every £1 spent.
Source: The Radiocentre
Classic FM also brings its audience together through carefully curated live events, the most iconic being Classic FM Live at the Royal Albert Hall. Classic FM Live is a well-established and much-loved event with a loyal following, firmly positioned as a highlight in the classical music calendar. It places the Classic FM brand within one of the UK’s most prestigious cultural venues, creating a premium, immersive environment that reflects the quality and heritage of the station.
For commercial partners, Classic FM Live offers more than a live audience experience. The event becomes a powerful multi-channel platform, supported by nationwide on-air promotion and editorial coverage in the build-up to the concert, alongside post-event content that extends reach well beyond the hall itself.
This allows brands to align with Classic FM in a premium physical space while also benefiting from national scale through the station’s loyal listeners and social following, delivering impact both in the room and across the UK.
As specialists in radio advertising, Priority Sounds helps brands plan, buy and optimise digital audio across the Classic FM Network. We make it simple for businesses of all sizes to reach audiences more efficiently by combining smart targeting with the scale and cultural relevance of one of the UK’s most mindful radio brands.
We don’t just play a good tune – we build campaigns that deliver. Hear how we’ve helped brands lay strong foundations, scale up, and make a lasting impact.
Over 100 years of combined experience power the Priority Sounds team.
We are trusted by our clients because we’re experts, with the proven know-how to make brands impossible to ignore.
